Messaging and value proposition
The sentence that sums up why people should choose you, and the hierarchy of arguments that backs it up.
TheCopyCode
Copywriting for apps and websites
TheCheatCode writes the words that make people understand and choose your product: value proposition, tagline, website copy, app screens, App Store listings and blog posts. Clear copy focused on a single action, written for your customers and for Google.
What we write
Website copy
Home pages, offer pages and landing pages built to lead to a single action.
App copy
Onboarding, screens, buttons and notifications: every word helps the user move forward.
App Store and Google Play listings
Name, subtitle, description and screenshot captions, written to persuade and get found.
Articles and guides
Useful content that answers your customers' real questions and brings in traffic.
Real examples
All our work ↗Fintur · iOS app · Website
"Make better decisions with your money"
The promise fits in one sentence, carried across the website, the App Store screenshots and every screen of the app.
Read the case study ↗KRDZ · iOS app
"Your cards. Their value. Every day."
A direct, casual tone designed for collectors, from onboarding to price alerts.
Read the case study ↗La Cleanik · Website · Branding
"We don't just cut your hair, we give you a style"
Copy that owns the salon's personality while targeting local searches.
Read the case study ↗Hurghada For You · App · Pro app · CRM
"The Egypt of your dreams is here. All that's missing is you."
Onboarding hooks that make people want to travel, and excursion listings that are clear about the schedule and times.
Read the case study ↗Marianne · iOS app · Website
Explaining things simply, in 18 languages
Every answer explanation and every lesson is written to be understood by candidates who are still learning French.
Read the case study ↗Prépa AMF · iOS app · Website
Ten guides on the AMF exam
Certification, exam format, validity, multiple-choice questions: guides that answer candidates' real questions.
Read the case study ↗Words that drive an action
Good copy doesn't try to show off. It makes the offer clear in a few seconds and removes doubts at the right moment.
01
Clear before clever
Visitors should understand what you do from the very first sentence.
02
Written to get found
The words your customers type into Google and the stores are woven in naturally.
03
Written for every screen
The same tone from the website to the app, all the way to notifications and store listings.
How we find your cheat code.
- Level 1
Understand
Your project, your market, your users and what really needs to work.
- Level 2
Find the edge
Identify what can truly set you apart.
- Level 3
Design
Turn that direction into a clear, consistent and memorable experience.
- Level 4
Develop
Build a solid, fast and reliable product, ready for release.
- Level 5
Launch
Put the product in the hands of its users and prepare what comes next.
Frequently asked questions
How much does website copywriting cost?
The price depends on the number of pages and the groundwork needed on your messaging. Our online estimate helps you scope it, then we send you a detailed quote.
Do you also write the app copy?
Yes: onboarding, screens, buttons, error messages and notifications. This is often the copy that matters most for keeping users.
Can you write in several languages?
Yes. We prepare localized copy and store listings, as we did for the apps we've published in several languages.
Does copywriting help SEO?
Yes. Copy that precisely answers your customers' searches is the foundation of SEO and ASO.
Ready to unlock your cheat code?
An idea to launch, a website to rethink, an app to build or a brand to evolve?
Talk about my project