Case study · Retail
La Cleanik, a barbershop as striking online as in the shop
The website for La Cleanik, a walk-in barbershop at 83 rue de Meaux, in Paris's 19th arrondissement.
- Website
- Paris 19e
Screens from the website
Leveling up with La Cleanik
The starting point
La Cleanik runs a walk-in shop with a team of barbers. The shop wanted to be found on Google and to bring its in-store vibe online.
The challenge
Rank for local searches like "barber Paris 19e", turn visitors into customers, and carry its strong identity over to the web.
Challenge met
The shop has a very fast static website, structured for local SEO, that shows the real shop, the team and the cuts they've done.
Built from A to Z
- Local SEO
- Blog
- Photo galleries
- One page per service
- Glossary
- 01
100% static Astro website: services with one page per cut, prices, about, contact and glossary.
- 02
Blog organized by category, FAQ, structured data, sitemap and RSS feed.
- 03
Galleries of real photos of the shop, the team and their cuts.
Project timeline
- Level 01
Scoping
Target local searches around the rue de Meaux shop and list the services to present one by one.
- Level 02
Art direction
Carry over the shop's vibe and show only real photos: the shop, the team and their cuts.
- Level 03
Development
Static website with one page per cut, prices, contact, glossary, a blog by category and FAQ.
- Level 04
SEO
Structured data, sitemap and RSS feed so Google understands and indexes every page.
Project specs
- Stack
- AstroMDXSitemapRSSsharp
- Deliverables
Website
SEO blog
Art direction
- Expertise involved
- Website design ↗Retail sector ↗
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