Technical SEO
Fast pages, clear structure, tags, sitemap and structured data that Google and AI assistants can read.
TheSEOCode
SEO and ASO: get found on Google and the app stores
TheCheatCode makes your products visible where your customers search: Google for websites, the App Store and Google Play for apps. Technical SEO, content, structured data, keywords and localized store listings: visibility is built in from the design stage, not added at the end.
What we take care of
Content and blog
One page per search intent, guides and articles that bring in traffic month after month.
Local SEO
Pages and content designed for searches in your city and your neighborhood.
ASO
Name, subtitle, keywords, description and screenshots to get found and chosen on the stores.
Localized listings
App Store and Google Play listings translated to reach every market in its own language.
Real examples
All our work ↗Fintur · iOS app · Website
Blog, tools and ASO
A website in 7 languages with a blog and calculators for Google, and an optimized App Store listing.
Read the case study ↗Marianne · iOS app · Website
An App Store listing in 14 languages
Listings localized with fastlane, a website with an online exam, guides, a sitemap and llms.txt.
Read the case study ↗Hurghada For You · App · Pro app · CRM
An app you can find in 7 languages
App Store listings localized in French, English, Spanish, Italian, Dutch, Russian and Turkish.
Read the case study ↗La Cleanik · Website · Branding
Local SEO for a neighborhood salon
One page per service, a page dedicated to the neighborhood, FAQ and structured data for barbershop searches in Paris's 19th arrondissement.
Read the case study ↗Prépa AMF · iOS app · Website
Guides that fill the funnel
Ten generated guides linked to each other, readable by Google and AI assistants.
Read the case study ↗Quizzer · Mobile app
A store listing in 40 languages
Name, description and keywords pushed in 40 languages by scripts, to reach every market.
Read the case study ↗Visibility, built in from the design stage
You can't catch up on SEO at the end. It's decided in the website's structure, the app's name and every piece of copy you publish.
01Google
Very fast static sites, a keyword-based structure, FAQs and structured data.
02
The stores
Listings designed around searches, screenshots that explain the app in three seconds.
03
Content
Guides and tools that answer customers' questions and bring traffic back.
How we find your cheat code.
- Level 1
Understand
Your project, your market, your users and what really needs to work.
- Level 2
Find the edge
Identify what can truly set you apart.
- Level 3
Design
Turn that direction into a clear, consistent and memorable experience.
- Level 4
Develop
Build a solid, fast and reliable product, ready for release.
- Level 5
Launch
Put the product in the hands of its users and prepare what comes next.
Frequently asked questions
What's the difference between SEO and ASO?
SEO works on a website's visibility on Google. ASO works on an app's visibility on the App Store and Google Play: name, subtitle, keywords, description and screenshots.
How long does it take to see results?
Technical SEO kicks in at launch, but content takes several weeks to several months to pay off. ASO can work faster, with every listing update.
Can you improve the SEO of an existing website?
Yes. We audit speed, structure and content, then fix what's holding the site back and add the missing pages.
Do you translate store listings?
Yes. We prepare localized listings for each target language, as we did for the apps we've published in several languages.
Ready to unlock your cheat code?
An idea to launch, a website to rethink, an app to build or a brand to evolve?
Talk about my project